Frieha Altaf is a Pakistani actress, former model, host, film director, producer and human rights activist.[1] She is the CEO of her own Catwalk Event Management and Sahil which she founded in 1989.[2] She also worked in classic dramas Rozi and Kohar.[3] Frieha also worked in many films Lahore Se Aagey, Wajood, Baaji and Parey Hut Love.[4]
Frieha Altaf | |
|---|---|
| Born | (1964-09-21) 21 September 1964 (age 58) Karachi, Pakistan |
| Education | Barbizon Institute |
| Occupation |
|
| Years active | 1982 – present |
| Children | Turhan James (son) Parisheh James (daughter) |
| Parent(s) | Yasmeen Altaf (mother) Altaf H Randhawa (father) |
| Relatives | Neshmia Ahmed (sister) |
She completed her education from USA and later returned to Pakistan in 1986 in Karachi there she worked as a painter and sculptor during a exhibition she was asked by a modelling agent to model for a adverstising and she agreed.[5] Frieha's mother Yasmeen was a model in 1960s.[5]
Frieha also went to Canada there she studied fashion design while also teaching there at Barbizon Institute and got a diploma in fashion design.[1]
Frieha started modelling at age 18 before going to USA and she also did theater and stage plays.[5] Frieha's was paired with supermodel Atiya Khan for a jewellery shoot.[5] In 1986 during the match between Pakistan versus India cricket cup in Sharjah Farieha was sent abroad for a modelling show for Maheen Khan which was a succes for Frieha.[5] She also hosted Lux Style Ki Duniya on PTV in 1989.[1] In 1990 she made her debut as an actress in drama Rozi as Shahana which was a sucessful drama.[5]
In 1991 she worked in Haseena Moin's drama Kohar as Neelam with Shakeel, Marina Khan and Fauzia Wahab.[3]
In 2014 she introduced actress and model Areeba Habib to Pakistani fashion industry.[6]
In 2022 Frieha launched her own podcast called FWhy Podcast in which she interview many actors and actresses such as Humayun Saeed, Imran Ashraf and Zara Noor Abbas.[7]
She married thrice but her three marriages ended in divorce.[5] She has two children from her third marriage and took the custoday of her children and both of her children including actress Parisheh James is her daughter and singer Turhan James is her son.[8][9] Frieha's sister Neshmia Ahmed is a former model and the CEO of Grandeur Art Gallery.[10]
In 2018 Frieha revealed in an interview with Nida Yasir and Farah that she was abused by her cook at the age of six when her parents were on vacation at Japan and that she told about it to her mother when she came back from Japan later they arrested the cook. she said that it was traumatizing for her and it affect her and her mother but later she recovered.[11]
| Year | Title | Role | Network |
|---|---|---|---|
| 1990 | Rozi | Shahana | PTV[12] |
| 1991 | Kohar | Neelam | PTV[3] |
| 2022 | Stars and Style | Herself | PTV |
| Year | Title | Role | Network |
|---|---|---|---|
| 2020 | Churails | Botox Lady | ZEE5[13] |
| 2021 | Dai | Dai | Urduflix[14] |
| Year | Title | Role |
|---|---|---|
| 2016 | Lahore Se Aagey | Herself |
| 2018 | Wajood | Mrs. Shafqat[4] |
| 2019 | Baaji | Herself[15] |
| 2019 | Parey Hut Love | Feroza[16] |
| Year | Song | Singer(s) | Notes |
|---|---|---|---|
| 2018 | Kiya Darta Hai | Shehzad Roy | CATWALK[17] |
| Year | Title | Role | Network |
|---|---|---|---|
| 1989 | Lux Style Ki Duniya | Herself | PTV[1] |
| 2022 | FWhy Podcast | Herself | Youtube[7] |
| Year | Title | Role | Network |
|---|---|---|---|
| 2018 | Mein Nahi Hum | Herself | Hum News |
| 2019 | Ek Nayee Subah With Farah | Herself | A-Plus |
| 2019 | BOL Nights with Ahsan Khan | Herself | BOL Entertainment |
| 2020 | Good Morning Pakistan | Herself | ARY Digital |
| 2022 | G Sarkar | Herself | Neo News |
| Year | Award | Category | Result | Title | Ref. |
|---|---|---|---|---|---|
| 2018 | 17th Lux Style Awards | Lifetime Achievement Award | Won | Fashion | [19] |
| 2019 | The Pakistan Leading Ladies Awards | Woman of the Year Award | Won | Herself | [20] |