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Sai Sai Kham Leng (Burmese: စိုင်းစိုင်းခမ်းလှိုင်; pronounced [sáiɰ̃ sáiɰ̃ kʰáɰ̃ l̥àiɰ̃]; also Sai Sai Kham Hlaing; born 10 April 1979) is a Burmese singer-songwriter, model, novelist, and actor of ethnic Shan descent.[2] He is considered one of the most commercially successful male singer in the history of Burmese hip hop music.[3]

In this Burmese name, the given name is Sai Sai Kham Leng. There is no family name.
Sai Sai Kham Leng
စိုင်းစိုင်းခမ်းလိုင်
Sai Sai in 2019
Born
Sai Sai Kham Leng

(1979-04-10) 10 April 1979 (age 43)[1]
Taunggyi, Shan State, Burma
Other namesစိုင်းစိုင်း
Alma materDagon University
Yangon University of Foreign Languages
Occupation
  • Singer
  • songwriter
  • rapper
  • actor
  • model
Height5 ft 10 in (1.78 m)
RelativesSao San Tun (great-grandfather)
Musical career
GenresHip hop, pop
Instrument(s)
  • Vocals
  • piano
  • guitar
Years active1999–present
Websitesaisaionline.com

In 2020, he was recognized in Forbes Asia's 100 Digital Stars List which shows Asia-Pacific's most influential celebrities on social media.[4]


Early life and education


Sai Sai Kham Leng was born on 10 April 1979 in Taunggyi, Shan state, Myanmar to Kham Leng and Cho Cho San Tun of an ethnic Shan aristocratic family. His great-grandfather Sao San Tun, Saopha of Mongpawn, was a signatory to the 1947 Panglong Agreement and one of nine senior government officials assassinated on 19 July 1947.[5]

Sai Sai is the eldest son of four siblings, having two younger sisters and a younger brother. Soon after he was born, his parents moved to nearby Aungban for two years before moving back to Taunggyi. He graduated high school at B.E.H.S (1) Taunggyi in 1996.[6] His parents divorced when he was in the 4th standard (4th grade). He was living in two homes soon after divorce but ended up with his father. He did not see his mother for another six years.[7] Leng became a judo player in the eighth standard. He won district-level competitions in high school, and participated in national youth competitions in Yangon.[7] He was admitted to Dagon University majoring English subject and graduated in 2003 and also graduated with the English language from Yangon University of Foreign Languages (Post-grad Diploma) in 2004.[8]


Music career


In 1997, Sai Sai relocated to the capital city of Myanmar, Yangon to become a singer. He started out on his music career in 1998, while still a university student and starred in various karaoke music albums. At that time, hip hop was new to the Myanmar and not widely accepted yet by the public at large.

In 1999, Sai Sai started endeavoring to be able to produce and distribute a solo album. He launched his debut album Chocolate Yaung Yayge Einmet (Chocolate-Colored Ice Dreams) in 2000. Unfortunately, the album was a failure but that did not stop him to stand up and try again.[9] The follow-up second album "Thangegyin Myar Swar" (Friends) was released in 2001 which turned out to be a success creating him a place to stand in Myanmar music industry.[7]

In 2003, Sai Sai released his third album "February Mhat Tann". One of the songs from that album named "One Nal Mhat Tan" hit the number one slot in the country. Other hit singles followed and the album was a commercial success. Sai became a household name, with hits such as Thu Nge Chin Myar Swar, February Mhattan (February Diary), Ever Golli and Happy Sai Sai Birthday.[10] In 2004, Ba Sai cemented his position with the release of his album "Sai Sai Live in Yangon" which spawned more hits.[citation needed]

Sai Sai embarked on his first solo concert "Sai Sai Live" in 2004 followed by 'Sai Sai Birthday Show' an outdoor concert, on 10 April 2004 every year, gaining thousands of ticket sales which is currently the highest number in Myanmar music industry.[11] The popular concert has since become an annual affair and gaining thousands of ticket sales which is a large number in Myanmar.[12] Beyond performing, Sai runs Frenzo Music Production and spends time writing, composing and producing new music as well as directing music videos.[10][13]

Sai Sai Kham Leng's album Date Date Kye release performance in Yangon, 2012
Sai Sai Kham Leng's album "Date Date Kye" release performance in Yangon, 2012

In 2005, Sai Sai released album "Sai Sai Hu Khaw Thi" (It is Called Sai Sai) and the follow-up albums "Happy Sai Sai Birthday" was released in 2007, "Ever Golli" (Always Dwifter) was released in 2009, "Date Date Kye" (Topnotch) was released in 2012. In 2013, Sai performed in the opening and closing ceremonies of the 2013 Southeast Asian Games as home country.

On 1 April 2019, Frenzo released an animation music video for "Nga Yee Zar Ka Po Mite Tal" (My girlfriend is better than yours) collaborating with Frenzo artists Sai Sai Kham Leng, Nay Win, Phyo Lay, Bunny Phyoe, Ki Ki Kyaw Zaw, John and G Fatt, which is one of the tracks in Sai Sai Kham Leng's album "Sai Sai is Sai Sai", was released on 1 April 2018.[14] The music video became widely popular since the day released it on Sai Sai Kham Leng's official Facebook page and YouTube channel, and was praised for the animation quality and music video created by Pencell Studio.[15] That music video was earned 1 M views within 24 hours and then 2 M views in 7 days.[16]

Sai Sai was invited to attend and perform at ASEAN-Japan Music Festival, which was organised to foster friendship and co-operation between the countries, three times (2013,2018 and 2019).[17]


Acting career


Sai Sai moved to Yangon in 1997 and joined John Lwin's John International Modeling Agency. He then participated in TV commercials as a model.[18]

Sai Sai has acted in over 50 direct-to-videos in his early acting career.[citation needed] In 2006, he took on his first big-screen role in the film "Mingalabar". He then starred in his second big-screen film "Gon Shane Pyin Tat Chit Chin Thate Khar" where he played the main role with Yan Aung, Thet Mon Myint and Htun Eaindra Bo in 2007.

In 2008, Sai Sai took on his first big-screen leading role in the film "Yin Khon Hninsi" alongside Kyaw Thu, Moht Moht Myint Aung, and Thet Mon Myint which screened in Myanmar cinemas in 2008.[19]

In 2011, Sai Sai portrayed the male lead in the drama film Adam, Eve and Datsa, alongside Thet Mon Myint and Pyay Ti Oo, directed by Wyne which premiered in Myanmar cinemas on 1 July 2011, and also screened in Singapore on 4 September 2011 and Los Angeles on 19 and 20 November 2011.

In 2015, he starred in the romantic-drama film Slaves of Cupid where he played the leading role with Phway Phway and Nay Toe which premiered in Myanmar cinemas on 28 August 2015.[20] The film which was a commercial hit nationally, becoming the most watched film at that time.[citation needed] Sai's portrayal of the character earned praised by fans for his acting performance and character interpretation, and experienced a resurgence of popularity.[21]

In 2016, he starred a leading role in the film Angel of Eden alongside Paing Phyo Thu, Mya Hnin Yee Lwin, May Grace Parry and Wint Yamone Naing. He then starred in the film Thingyan Pyatike where he played the leading role with Khin Wint Wah, and directed by Maung Myo Min (Yin Twin Phit) which premiered in Myanmar cinemas on 1 April 2016. The same year, he starred as the male lead in the Thai-Burmese film From Bangkok to Mandalay which earned his a nomination for the Thailand National Film Association Awards for Best Actor of 2017.[22] The film premiered in Myanmar cinemas on 27 October 2016 and also screened in Thailand on 10 November 2016.


Collaborations


Sai Sai collaborated with local hip-hop artist Bobby Soxer and Coca-Cola Myanmar to launch a song for the 2014 FIFA World Cup campaign, "The World is Ours".[23] He worked on a collaboration project with Park Bom (Former 2NE1 member) for a song named "Red Light". Korean-English Version was released on 21 December 2020. On the next day, Myanmar-Korean version was released.


Brand ambassadorships


In 2013, Sai Sai started working as brand ambassador for Coca-Cola in Myanmar. He starred in Coca-Cola's 'Brrr' local television commercial together with singer and fellow ambassador Bobby Soxer. As part of Coca-Cola's 'Open Happiness' campaign to promote the launch of the new 425ml bottle in Myanmar, Sai Sai and Bobby produced the song 'Refreshing Days' in collaboration with the brand.

On 7 September 2013, Sai Sai was appointed as brand ambassador for the global chain of fast-food restaurants in East Asia Lotteria in Myanmar.[24]

In 2014, Sai Sai was appointed as brand ambassador for Dongfeng Motor. He was appointed as brand ambassador for Honda Motorcycles and Samsung Mobile in Myanmar at the same year.

In 2015, Sai Sai was appointed as brand ambassador for WeChat Myanmar, BRAND'S Myanmar, and also became ambassador for mJams Music Store in 2016.[25]

On 11 December 2016, Sai Sai was appointed as brand ambassador for watch brand Casio Edifice in Myanmar.[26] Later, he became the brand ambassador for watch brand G-Shock Myanmar in 2017.

In 2018, Sai Sai became the brand ambassador for the Japanese men's grooming brand GATSBY.[27] Also became the brand ambassador for the world leading company in the digital payment business, VISA on 12 March 2019.[28]

Sai Sai was selected as the first ever South East Asian Artist to release Celebrity VISA Card. It was a collaboration between AYA Bank and VISA.[29]

Sai Sai x VISA x AYA (Sai Sai Birthday Show Mandalay 2019)
Sai Sai x VISA x AYA (Sai Sai Birthday Show Mandalay 2019)

Business


In 2016, Sai established a trading company called Frenzo Myanmar Company Limited. After that, he launched a new cosmetic series called SAI Cosmetix under that trading company, as he possesses a strong fanbase in Myanmar and most of his fans are girls and ladies of all ages.[30] He launched three new shades of an Ultra Matte lipstick series; Crush on You, Marry Me, and Xo Xo in October 2016, and "Love is in the Air" mascara.[31]


Humanitarian work


In 2015, Sai Sai was involved in the National Tuberculosis Programme (NTP) Cover Your Cough Campaign,[32] which aimed to increase knowledge about how tuberculosis spreads. In 2016, he continued his advocacy in this area with the Myanmar Unite to End TB Mass Media Programme with the NTP, supported by The 3MDG Fund.[33]

During COVID-19 pandemic, Sai Sai enthusiastically collaborated with Ministry of Health and Sports (Myanmar) to promote awareness and preventive guidelines using his social influence. On April 10, 2020, he celebrated his 16th Birthday Show, SAI SAI BIRTHDAY SHOW IN BEDROOM, from his own house in compliance with social distancing and Stay-At-Home guidelines. The Live Show was broadcast free and raised hundreds of millions kyats for funding to manage the pandemic across Myanmar.


Political criticism


In the aftermath of the 2021 Myanmar coup d'état, he stayed relatively low profile. On February 2, one day after the coup, Sai Sai Kham Leng had changed his profile image to a red square, the colour of the NLD, and posted that he hoped everyone was "safe and sound". He showed his support for the peaceful protests and voice out to respect the votes cast during 2020 elections and to free the previously detained artists on his official social media accounts. He also joined several protests alongside other famous musicians from Myanmar Music Association in late February.[34]

Nevertheless, public opinions turned against him and their perception of him doing not enough for the cause, he became a target of social boycotts and social punishment movements.[35][36]


Personal life


His relationship with actress Wut Hmone Shwe Yee was one of the most fascinating relationships amongst the Burmese celebrity world.[37][38] However, they broke up after some years. Sai is single and lives in Yangon. He expressed that he was unsure about marriage as he comes from a "broken family".[39] He is a Theravada Buddhist.[39]


Discography



Studio albums



Collaborative albums



Single albums



Tours



Filmography



Film (Cinema)



Novels



Awards and nominations



Film


Year Award Category Nominated work Result
2010 Myanmar Academy Award Best Actor Adam, Eve and Datsa Nominated
2015 Myanmar Academy Award Best Actor Slaves Of Cupid Nominated
2016 Myanmar Academy Award Best Actor Aden Yae Nat Tha Mee Nominated
2017 Thailand National Film Association Awards Best Actor From Bangkok to Mandalay Nominated

Local Music Awards


Year Award Category Nominated work Result
2006 City FM Award Best Selling Album of the Year Sai Sai Hu Khaw Thi (စိုင်းစိုင်းဟုခေါ်သည်) Won
2007 City FM Award Best Selling Album of the Year Happy SaiSai Birthday Won
2013 City FM Award Best Selling Album of the Year Date Date Kyal (ဒိတ်ဒိတ်ကြဲ) Won
2014 Myanmar Music Award Best Rap Song of the Year (People Choice Award) N/A Won
Icon of the Year N/A Won
2018 City FM Award Best Selling Album of the Year SaiSai is SaiSai Won

World Music Awards


The World Music Awards is an international awards show founded in 1989 that annually honors recording artists based on worldwide sales figures provided by the International Federation of the Phonographic Industry (IFPI). Sai has three nominations from World Music Awards.

Year Nominee / work Award Result Ref.
2014 N/A World's Best Male Artist Nominated [47]
World's Best Live Act Nominated
World's Best Entertainer of the Year Nominated

References


  1. "Official website". saisaionline.com. Retrieved 7 August 2018.
  2. CHARLOTTE ROSE (24 July 2015). "Myanmar's celebrity cribs: Sai Sai Kham Leng". The Myanmar Times.
  3. "အောင်မြင်မှုကို အချိန်အတော်ကြာ ထိန်းထားနိုင်သူ "စိုင်းစိုင်းခမ်းလှိုင်"". The Irrawaddy. 10 April 2018.
  4. "Forbes 100 lists". The Forbes. 7 December 2020.
  5. Tin Naing Toe (18 July 2010). "Brief Biographies of the Martyrs". Bi-Weekly Eleven (in Burmese). Weekly Eleven Publishing Group.
  6. Myanmar Celebrity (25 October 2013). "A moment with Sai Sai Kham Leng". Myanmar Celebrity (in Burmese). Myanmar Celebrity YouTube Channel. Archived from the original on 21 December 2021.
  7. Thida Win (5 March 2010). "Sai Sai Kham Leng's Youth". Bi-Weekly Eleven Journal (in Burmese). Weekly Eleven Media: 34.
  8. "သီချင်းရေးဖို့ခံစားချက်တွေ မွေးဖွားပေးတဲ့ YUFL ကို အလည်သွားခဲ့တဲ့ စိုင်းစိုင်း". Duwun. 18 January 2019.
  9. "ချောကလက်ရောင်ရေခဲအိပ်မက်". Myanmar Music Store.
  10. Yu Mon Kyaw (10 April 2018). "အောင်မြင်မှုကို အချိန်အတော်ကြာ ထိန်းထားနိုင်သူ "စိုင်းစိုင်းခမ်းလှိုင်"" (in Burmese). The Irrawaddy.
  11. "What's On in Yangon!". The Myanmar Times. 10 April 2019.
  12. "April 10 Show of Sai Sai". Yangon Life.
  13. "ပရိသတ်တွေကို မေးခွန်းထုတ်လိုက်တဲ့ ဒိတ်ဒိတ်ကြဲ စိုင်းစိုင်းခမ်းလှိုင်" (in Burmese). moi.gov.mm.
  14. "နေရာတိုင်းမှာလို" မင်းစော်ထက် ငါ့စော်က ပိုမိုက်တယ် " ဆိုတဲ့ သီချင်းသံတွေကြားနေရတာကြောင့် ပီတိဖြစ်နေကြတယ်". Online Lawka (in Burmese). 16 April 2019.
  15. Han, Yu Phyu (7 April 2019). "Pencell Studio မှ Art Director နိုဘယ်အောင်နှင့် တွေ့ဆုံခြင်း". The Irrawaddy (in Burmese).
  16. "JOOX မှာ နံပါတ်တစ်နေရာကနေ ရပ်တည်ခဲ့တဲ့ "ငါ့ရည်းစားကပိုမိုက်တယ်"". Auntymay (in Burmese). 19 April 2019.
  17. "ASEAN-Japan Music Festival". jai.asean.org.
  18. "မီဒီယာတွေမှာလုံးဝမဖော်ပြရသေးတဲ့ စိုင်းစိုင်းဘဝနဲ့ဂီတလမ်းကြောင်း". Myanmarload. 20 April 2017.
  19. Nyan, Zwe (12 December 2015). "ခေါင်းဆောင်မင်းသားနေရာအတွက် ရင်ခုန်နေတဲ့ စိုင်းစိုင်းခမ်းလှိုင်". 7Day News (in Burmese).
  20. ""ကျူးပစ်ရဲ့ကျေးကျွန်များ" ရုပ်ရှင်စတင်ပြသသည့်နေ့ သရုပ်ဆောင် စိုင်းစိုင်းခမ်းလှိုင်နှင့် ပရိတ်". Eleven Media Group (in Burmese). 28 August 2015. Archived from the original on 21 December 2021.
  21. "Director Wyne's Slaves of Cupid Film On Cinemas". Myanmar Celebrity (in Burmese). 2 September 2015. Archived from the original on 21 December 2021.
  22. Endrino, Jorge (2 March 2017). "26th Subhanahongsa Awards – Thailand National Film Association Awards – Nominados". Asiateca Cine Asiático – Allzine (in Spanish).
  23. "Coca-Cola to Debut International Music Collaboration, Launch 2014 "Happiness Journey"". Myanmar Business Today. Retrieved 6 February 2019.
  24. "Sai Sai Kham Leng: Brand Ambassador of Lotteria Myanmar". Myanmar Celebrity. 10 September 2013. Archived from the original on 21 December 2021.
  25. "Sai Sai Granted Brand Ambassador of WeChat Myanmar". Myanmar Celebrity. 24 June 2015. Archived from the original on 21 December 2021.
  26. "စိုင်းစိုင်း CASIO Edifice Brand Ambassador – Sai Sai Kham Leng". Myanmar Celebrity. 12 December 2016. Archived from the original on 21 December 2021.
  27. "Sai Sai's favourite hairstyle". Yangon Life. Retrieved 21 February 2019.
  28. Myint, Khin Lay (13 March 2019). "Sai Sai – Brand Ambassador of Visa". Yangon Life.
  29. "Sai Sai – Celebrity VISA Card". 30 March 2019.
  30. Way, Voguish (30 October 2017). "Sai Sai to launch new collection of SAI lipsticks". Yangon Life.
  31. Way, Voguish (29 March 2018). "Sai Sai Kham Leng and his upcoming activities". Yangon Life.
  32. "Cover Your Cough Campaign, Myanmar | CAP-TB". www.cap-tb.org. Retrieved 5 April 2016.
  33. "Uniting to End TB in Myanmar". 3mdg.org. Retrieved 5 April 2016.
  34. "Sai Sai Joined 22222 Spring Revolution Protest with Members of Myanmar Music Association". CeleZone. 22 February 2021.
  35. "The Death of Myanmar's Celebrities". The Irrawaddy. 7 July 2021.
  36. "Vitriol in cyberspace for celebrities who stayed silent". Frontier Myanmar. 14 February 2021.
  37. "Did Than Shwe's Grandson Kidnap Model?". .irrawaddy.org. 8 January 2009. Retrieved 19 July 2014.
  38. "Wutt Hmone and Pyae Phyo Tayza's Couple Photos Leak Out - Myanmar Celebrity: Gossip, News, Video, Photo, Fashion, Entertainment". Myanmar Celebrity. 5 June 2011. Retrieved 19 July 2014.
  39. Hnin Ei Ei Aung (May 2009). "25 Random Facts about Sai Sai". People Magazine Myanmar (in Burmese). Archived from the original on 8 June 2009.
  40. "ေဖေဖာ္ဝါရီမွတ္တမ္း | Sai Sai Kham Hlaing". Myanmar Music Store. Retrieved 19 July 2014.
  41. "Happy Sai Sai Birthday | Sai Sai Kham Hlaing". Myanmar Music Store. Retrieved 19 July 2014.
  42. "အၿမဲတမ္းေဂၚလီ | Sai Sai Kham Hlaing". Myanmar Music Store. Retrieved 19 July 2014.
  43. "ဒိတ္ဒိတ္ႀကဲ | Sai Sai Kham Hlaing". Myanmar Music Store. Retrieved 19 July 2014.
  44. "၁၀ စကၠန္႔ Volume (2)". Myanmar Music Store. Retrieved 19 July 2014.
  45. "BIO – Sai Sai Kham Leng".
  46. "Love Story: Film On "From Bangkok To Mandalay". Myanmar International TV. 28 October 2016. Retrieved 28 October 2016.
  47. "World Music Awards ဆန်ကာတင်စာရင်းတွင် မြန်မာ HipHop တေးသံရှင် စိုင်းစိုင်းခမ်းလှိုင်ပါဝင်". Eleven Media Group. 4 April 2014. Archived from the original on 21 December 2021.




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