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Alec Brownstein (born November 21, 1980) is an American creative marketer, the co-author of several humor books, and a film director. He attended The Haverford School in Haverford, Pennsylvania, and Tufts University. He is currently the Global Head of Creative at Honey (company) and was previously the original Creative Director of Dollar Shave Club. Brownstein played a key role developing Dollar Shave Club’s iconic voice and brand tone.

Alec Brownstein
Brownstein in 2013
Born
Alec Brownstein

(1980-11-21) November 21, 1980 (age 41)
NationalityAmerican

Books


Brownstein is the author of two bestselling comedy books. His first book with co-author Justin Racz, 50 Relatives Worse Than Yours, was featured on CNN, FoxNews, NPR,[1] as well as many local and satellite radio stations. His second book with Racz, 50 Days Worse Than Yours,[2] was featured on FoxNews, CNN, local and satellite radio stations, as well as such print outlets as Entertainment Weekly.


Films


Brownstein wrote and directed the short film Trevor's in Heaven which was an official selection of the Austin Film Festival as well as the New Filmmaker's Festival in New York and Los Angeles. It can also be viewed online at YouTube.


Digital projects


In the summer of 2010, he received national[3] and international[4] media attention with The Google Job Experiment a social media experiment whereby creative directors at top advertising agencies saw ads directed only to them appearing only when they Googled their own names.


References


  1. 'Worse Than Yours' Shows Bad Is a 'Relative' Term : NPR
  2. Bloomsbury USA
  3. Google Ads Help Job Seeker Find Work : CBS News
  4. The Man who tapped into egosurfing with a $6 Google ad and landed a dream job : Channel 4 UK



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