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Rubin Whitmore II is an American media maker who directs mostly music videos and short narratives. Born and raised in Milwaukee, Wisconsin, he received his undergraduate degree in Radio/TV/Film from the University of Wisconsin-Oshkosh where he was selected Outstanding Young Alumni[1] and he is a MFA candidate in Digital Cinema at National University. While in his senior year at UW-Oshkosh he directed his first national music video for MC Breed's "Late Nite Creep".

He has directed and produced projects ranging from docudrama, 10 Rules for Dealing with Police[2][3][4] to Internet webisode, "omg!".[5] His stories often involve multi-cultural perspectives and casts. He has directed music videos for KRS-One, Gang Starr, DMX, The Temptations and many others. The music video featuring E-40, "Sprinkle Me", was produced and directed by Whitmore and is the "#10 Greatest West Coast Video" according to MTV2 and XXL.[6]

He is also a media scholar and activist. Whitmore currently instructs at the Art Institute and has lectured at universities and colleges across the country[7] regarding media's impact on society. He has declared that "Media is a weapon, TV is a gun, the programming is the bullets."[8] He has participated in political campaigns as a media consultant and encourages the use of new media as an effective tool for business and social entrepreneurship.

Whitmore is the director of the feature film 420.[9]

Whitmore is a member of Alpha Phi Alpha fraternity.


Music Videography (Director or Producer) partial list



DVDs & Films partial list



Webisodes



References


  1. UW-Oshkosh Today July 2008
  2. Flex Your Rights
  3. imdb
  4. Washington Post March 25, 2010
  5. omg! a media collective Web Channel
  6. "25 Greatest West Coast Videos." XXL Apr. 2005: 133. Print. #10 West Coast Video
  7. Lawrence University
  8. M Magazine Action Article
  9. Global Soul in-production





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