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Dum Mastam is a 2022 Pakistani Romantic drama comedy film directed by Mohammed Ehteshamuddin, and produced by Adnan Siddiqui and Akhtar Hasnain under Cereal Entertainment. Written by Amar Khan. It stars Imran Ashraf and Amar Khan along with Sohail Ahmed, Saleem Meraj and Momin Saqib in supporting roles. The film was released on Eid al-Fitr, 3 May 2022, by Hum Films.

Dum Mastam
Theatrical poster
Urdu	دم مستم
Directed by	Mohammed Ehteshamuddin
Written by	Amar Khan
Produced by	Adnan Siddiqui Akhtar Husnain
Starring	Imran Ashraf Amar Khan
Cinematography	Suleman Razzak
Music by	Various (see below) Kamran Ismail (score)
Production company	Cereal Entertainment
Distributed by	Hum Films
Release date	3 May 2022 (2022-05-03) (Eid al-Fitr)
Running time	155 minutes[1]
Country	Pakistan
Languages	Urdu Punjabi
Budget	Rs 7.00 crore
Box office	Rs 10.10 crore

Plot

The film is set in the Walled City of Lahore.[2]

Cast

• Amar Khan as Aliya, Sikandar's love interest
• Imran Ashraf as Sikandar "Bao" Aliya's love interest
• Sohail Ahmed as Bao's father
• Saleem Meraj as Arif Tootiwala
• Momin Saqib as Guddu Razor
• Adnan Shah Tipu
• Saife Hassan
• Faiza Gillani
• Uzma Beg
• Tahira Imam
• Agha Mustafa Hassan
• Tayyab Mahmood Sheikh[3]

cameo appearance

• Rahat Fateh Ali Khan as (Himself)
• Adnan Siddiqui as (Director)
• Wajahat Rauf as Voice Over Man
• Arslan Naseer as CBA (Himself)
• Taimoor Salahuddin as Mooroo
• Buraq Shabbir as (Himself)
• Hassan Chaudhry as Journalist
• Omair Alavi as (Himself)
• Maliha Rehman as (Herself)
• Kiran Malik as Dancer
• Ali Hayat Rizvi as Stage actor
• Nigah Jee as Choreographer[4][5]

Production

Adnan Siddiqui announced on 25 October 2019 that he began the production of his new film, titled Dum Mastam under his Cereal Entertainment, with an intention to release it in 2020. He further said that he did not want to star himself.[5] Written by Amar Khan as her dream project to be directed by Ehteshamuddin, she had not wished to be in lead cast in her own story, until been selected by the director. Ashraf also said that he came in for another project for a small role, before he got this role in a sudden. While both the leads have already been working in Pakistani dramas, including 2018's fame Belapur Ki Dayan and Ranjha Ranjha Kardi respectively, they are set to debut in the Pakistan film industry with this.[2]

Filming took place in two spells respectively; 60 percent in Lahore and 40 percent in Karachi, with some mid gap in January 2020, while a music video has been shot in different locations across Pakistan. However, principal photography was paused due to the COVID-19 pandemic in Pakistan in March 2020; the last few days' shoot was then completed in October after the lockdown restrictions started lifting, followed by the post-production phase taking place till completion in July 2021.[2][6][7][8]

Meme sensation Momin Saqib is also set to make his film debut.[9] Music is done by Naveed Nashad, Shiraz Uppal, Azaan Sami Khan, Bilal Saeed and Shani Arshad, with singers Ali Tariq, Neha Chaudhry, Beena Khan, Sarmad Qadeer, and Waqas Ali; while lyrics for 2 songs are by Shakeel Sohail. Cinematography is done by Suleman Razzak, while complete cast and crew was revealed on 12 July 2021.[8][4]

Soundtrack

Dum Mastam
Soundtrack album by various artists
Recorded	2019–21
Language	Urdu Punjabi
Label	HUM One Two[10]
Singles from Dum Mastam
"Beqarar Dil" Released: 19 March 2022 "Khudaya Vey" Released: 3 May 2022

Release

First poster was revealed on 5 July 2021 at 5th Hum Style Awards, signing Hum Films in.[11] After delays, release date of Eid al-Fitr, in May 2022, was finalized after cinemas re-started in Pakistan,[12] and film trailer was released in an event at Pearl-Continental Hotels & Resorts, Karachi, on 24 February.[13][14][15] It had a world television premiere on Eid al-Adha, 10 July 2022, on Hum TV.[16]

Reception

Critical response

The film received mixed to negative reviews from critics towards its storyline, screenplay and performances. especially Ashraf's performance receive criticism, Stated Minus -Imran Ashraf's over acting (same notch of bhola) failed to impress the audience and Amar khan is too stiff to be a romantic heroine -her awkwardness is clearly visible in intense scenes terrible performance with no sense of acting. The main culprit was the length of the film which couldve been a lot better. Though music was highly praised from critics and audience getting top trending on YouTube.[17][18]

Box office

This section does not cite any sources. (July 2022)

It was released worldwide on 3 May 2022, On its first day of release it collected 6.3 million approximately.

The film total grossed Rs 8 crore and Rs 2.14crore from overseas for the Worldwide gross collection of Rs 10.14 crore over the budget of Rs 7 crore. The film was declared a box office failure at the pakistani box office after run in theatres.

References

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