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I'll Never Forget What's 'Isname (title on the original British posters and on the DVD cover) or I'LL NEVER FORGET WHAT'S 'iSNAME (title on the original print, trailer and soundtrack album) is a 1967 British comedy-drama film directed and produced by Michael Winner. It stars Oliver Reed and Orson Welles. The film deals with creativity and commercialism.

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I'll Never Forget What's 'Isname
Directed by	Michael Winner
Written by	Peter Draper
Produced by	Michael Winner
Starring	Orson Welles Oliver Reed Carol White Harry Andrews Michael Hordern Lyn Ashley Frank Finlay
Cinematography	Otto Heller
Edited by	Bernard Gribble
Music by	Francis Lai[1]
Production companies	Universal Pictures Scimitar Productions
Distributed by	Rank Film Distributors
Release dates	18 December 1967 (1967-12-18) (London) April 18, 1968 (1968-04-18) (NYC)
Running time	99 minutes
Country	United Kingdom
Language	English

Plot

The opening credits run as a man carries a large axe through the streets of London. He then enters an office and destroys a desk with the axe. The man, Quint (Oliver Reed) works for Dallafield Advertising alongside Lute (Orson Welles). Although Quint is married he then goes through a series of affairs with younger women. He starts remembering his cruel school life and these memories become intertwined with the present.

Quint attempts to get back at his boss Jonathan Lute by making a negative commercial reusing themes from earlier in the film, including Lute saying "The number one product of all human endeavor is waste... waste." The commercial, advertising a Super-8 camera, talks about capturing events while you still can before everything is destroyed and discarded. It ends with Quint operating a car crusher and destroying numerous cameras. The commercial is hailed as a masterpiece, and wins an award, but Quint hurls the award into the River Thames, and escapes into Swinging London.

Cast

Soundtrack

The soundtrack by Francis Lai was released on LP by Decca Records.[1]

Reception

The film received generally positive reviews.[2][3][4][5][6]

Controversy

In the United States, the film was denied a MPAA seal of approval due to a scene between Oliver Reed and Carol White which supposedly implied cunnilingus.[2] Winner, in his audio commentary, said he considered the scene to show masturbation. The Catholic League inaccurately described it as "fellatio".^{[citation needed]} Universal distributed the film through a subsidiary that was not a member of the MPAA. Along with a similar scene in Charlie Bubbles (1967), this helped to bring about the end of the Production Code in the US and its replacement with a ratings system.

The film has been incorrectly named as the first mainstream film to propose the use in the dialogue of fuck. In fact, the BBFC certified the film after demanding the removal, or at least obscuring, of the word fucking (via the sound of a car horn) in June 1967, three months later than Ulysses, which suffered heavier cuts. The error seems to have arisen because of a longstanding lack of easily obtainable film release date information.

References

External links

• I'll Never Forget What's'isname at IMDb
• I'll Never Forget What's 'Isname at AllMovie

На других языках

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[de] Was kommt danach…?

Was kommt danach…? (Originaltitel: I’ll Never Forget What’s ’isname) ist ein britisches Filmdrama aus dem Jahr 1967 von Michael Winner. Das Drehbuch stammt von Peter Draper. In den Hauptrollen sind Orson Welles, Oliver Reed und Carol White zu sehen. Zum ersten Mal ins Kino kam der Film am 18. Dezember 1967 in London. In der Bundesrepublik Deutschland hatte er seine Premiere am 11. April 1968.

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- [en] I'll Never Forget What's'isname

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