Rasam (English: Custom) is a 2014 Pakistani social drama serial directed by Asim Ali. It was premiered on 1 May 2017. The serial is written by Samina Aijaz and produced by Gold Bridge Media in collaboration with Habib Jaan. The serial features Sumbul Iqbal, Junaid Khan, Hassan Niazi and Javaid Sheikh in lead roles.[1][2][3] The serial is based on how a mistake during performing tradition changes the lives of Ali and Amber.
| Rasam | |
|---|---|
| Genre | Social Drama Family Drama |
| Developed by | S.Mukhtar Ahmed |
| Written by | Samina Aijaz |
| Directed by | Asim Ali |
| Starring | Sumbul Iqbal Junaid Khan Hassan Niazi Javaid Sheikh Rija Ali |
| Country of origin | Pakistan |
| Original language | Urdu |
| No. of seasons | 1 |
| No. of episodes | 17 |
| Production | |
| Producers | Gold Bridge Media and Habib Jaan |
| Production location | Karachi |
| Editor | H.A Khan |
| Release | |
| Original network | Geo TV |
| Original release | 1 May (2014-05-01) – 11 December 2014 (2014-12-11) |
Everything is going well until all is lost, not just for Ali (Junaid Khan) but for Amber (Sumbul Iqbal) as well and only for what, a stupid mistake committed in a mehndi ceremony by a family member which leaves everyone in shock. They say these Rasam's are the flavors of our wedding ceremonies but not for Amber. What is it that the future holds for girls like Amber, isn't she a victim of these Rasam's
In May 2014, Geo TV was banned by PEMRA[4] for airing blasphemous content on Geo Entertainment in its morning show Utho Jago Pakistan.Therefore, the serial was on hiatus along with other serials of the channel for few months.
The serial could not do better on the ratings charts due to the unavailability of the channel in some parts of the country. It was also criticized by the viewers for its weak storyline and flaws in direction.[citation needed]