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Mark Fitzloff (born February 3, 1971 in Milwaukee, Wisconsin) is an American advertising creative director and the founder of the Opinionated advertising agency. He is most known for his work at Wieden+Kennedy on Nike and Coca-Cola, and for reviving Procter & Gamble's Old Spice brand.[1] He is also the executive producer and screenwriter of Tempbot,[2] Neill Blomkamp's cult short film.

Mark worked as a writer, creative director and Executive Creative director in the Portland, Oregon headquarters of Wieden+Kennedy, Nike's long-standing advertising agency. Mark ran W+K's Portland office with partners Susan Hoffman and Tom Blessington. He also oversaw the global network of WK as global ECD.

Mark started working at W+K in 1999. His creative career highlights include multiple super bowl commercials,[3] repeated recognition by top award shows, including Cannes,[4][5] D&AD, Clios and the One Show,[6] and leading new business for W+K including Coca-Cola, P&G and Levi's. He has also been interviewed in several business and industry trade publications,[7][8][9] as well as on Fox News, discussing creativity in Super Bowl advertising.[10]

In 2015, Mark served as the Titanium Jury President at the Cannes Lions International Festival of Creativity.

Mark founded his own agency called Opinionated in 2017, which has since been named AdAge Small Agency of the Year in 2019 and 2020.


References


  1. Mae Anderson and Deanna Zamit. "Mark Fitzloff on the Spot". AdWeek. ...the 34-year-old is applying lessons learned on that iconic brand for a 2007 relaunch of Old Spice, a drugstore staple whose image, and signature bottle, has been collecting dust.
  2. "Full cast and crew for Tempbot (2006)". IMDb. Retrieved September 21, 2009. Mark Fitzloff: writer. Mark Fitzloff: Executive Producer
  3. "Funny Commercials World – tag: Mark Fitzloff". Retrieved September 21, 2009. Heineken: Expedition Leader. Careerbuilder.com: Tips
  4. "Cannes Lions Winners, Shortlists and Entries Listing: Cyber Lions -Old Spice: Swaggerize Me". Cannes Lions. Archived from the original on August 28, 2009. Retrieved September 21, 2009. Mark Fitzloff: Executive Creative Director, Copywriter, Creative Director
  5. "Cannes Lions Winners, Shortlists and Entries Listing: Coraline". Cannes Lions. Archived from the original on August 26, 2009. Retrieved September 21, 2009. Mark Fitzloff: ECD [Executive Creative Director]
  6. "Coca-Cola: Videogame". Archived from the original on July 29, 2012. Awards: CLIO Awards 2007, ONE SHOW 2007. Creative Director: Mark Fitzloff
  7. Evan West (May 1, 2009). "Old Spice Smells Like a Billion Bucks". FastCompany. Retrieved September 21, 2009. The new strategy, explains Mark Fitzloff, an executive creative director at the agency, is an irreverent spin on the kind of demonstration-based advertising that built many of P&G's 24 billion-dollar brands.
  8. Stephanie Kang (January 18, 2008). "CareerBuilder Hopes 'Tough Love' Attracts". Wall Street Journal, WSJ.com. Retrieved September 21, 2009. The fact is, our consumers are in an office," says Wieden Creative Director Mark Fitzloff. "I don't know that we had much of a choice in the matter.
  9. Stuart Elliott (January 8, 2007). "Old Spice Tries a Dash of Humor to Draw Young Men". The New York Times, NYTimes.com. Retrieved September 21, 2009. Our timing was good because this is a moment when everyone appreciates authenticity, when retro is not necessarily a bad word," Mr. Fitzloff said. "So we can say, 'You can either be authentic or trendy.'
  10. "The Big Story w/ Gibson and Nauert: Topics and Guests for Friday, Jan. 30". FOXNews.com. January 30, 2004. Retrieved September 21, 2009. Super Bowl commercials: Mark Fitzloff, ad copy writer




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