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John G. "Jay" Grdina[1] (born October 11, 1967) is an American businessman and former pornographic actor. His family originates from Croatia.[2] He is often credited under the stage name Justin Sterling.[3]

Jay Grdina
Grdina in 2005
Born (1967-10-11) October 11, 1967 (age 55)
Ohio, U.S.
Other namesJustin Sterling
OccupationBusinessman, pornographic actor
Spouse
​
​
(m. 2003; div. 2006)​

Early life


Grdina was born in Ohio[4] to a wealthy cattle ranching family who immigrated from Karlovac, Croatia.[3][5] He spent portions of his grade school years at Naples Christian Academy (NCH) in Naples, Florida,[6] and his high school years at Gilmour Academy, a prep school in Gates Mills, Ohio. He attended the University of San Diego majoring in business and psychology.


Career


After graduating college, Grdina pursued a variety of careers and business ventures until 1992, when he began investing in adult films directed by Michael Ninn.[4] From 1995 to 1999, he wrote and directed several pornographic films in Ninn's style, often under the name 'Michael Santangelo, Justin Fine and Justin Sterling.[7]

Grdina met Jenna Jameson, already a famous porn star, in 1998.[3] They married in a Roman Catholic-style ceremony on June 22, 2003.[8] The couple resided in Scottsdale, Arizona, in a 6,700-square-foot (620 m2) Spanish-style mansion purchased for $2 million in 2002. They later moved to Paradise Valley in a 10,000 sq ft (930 m2) home for $4.5 million.[8]

In 2000, Grdina co-founded ClubJenna, first as an Internet pornography company then as a multimedia adult entertainment business.[3][8] On June 22, 2006, Playboy Enterprises announced the acquisition of Club Jenna and related companies in conjunction with personal service agreements by both Jameson and Grdina.[9]

Grdina produced, directed, and wrote several Club Jenna films including Briana Loves Jenna, The Masseuse, I Dream of Jenna, and Krystal Method. Grdina also acted in some of these films, as the only man that Jameson would have intercourse with on screen.[3]

In 2006, Grdina was a judge in the second season of Playboy TV's Jenna's American Sex Star, where prospective porn stars compete in sexual performances for a contract with Club Jenna.

In June 2010, Grdina started the celebrity gossip website, Kikster.com.[10] As of May 2013, there is no Kikster.com.

In December 2010, Grdina was named CEO of NOHO, a hangover prevention beverage.[11]

On June 20, 2011, NOHO and Grdina were the subject of a feature for CNBC, detailing the creation of an emerging brand.[12][13]


Personal life


Grdina married Jenna Jameson in June 2003.[14] Jameson filed for divorce in December 2006.[15][16]

Grdina lives in Paradise Valley, Arizona.[17]


Awards



References


  1. "Archived copy" (PDF). Archived from the original (PDF) on June 26, 2012. Retrieved May 28, 2013.{{cite web}}: CS1 maint: archived copy as title (link)
  2. Dnevno.hr Archived November 12, 2013, at the Wayback Machine Ratko Martinović: Loš PR u dijaspori – Koje su svjetski poznate osobe podrijetlom Hrvati, a da to niste ni znali, 28. listopada 2012. (Croatian)
  3. Miller, Matthew (July 4, 2005). "The (Porn) Player". Forbes. Archived from the original on June 18, 2005.
  4. Brand Access Forum May 8, 2006, Los Angeles, California speaker profile. Archived from on May 8, 2006, by the Internet Archive
  5. "U novom SVIJETU sve o PORNOGRAFSKOM MOGULU iz Karlovca: Kako se zaljubio u Jennu Jameson i stvorio američku PORNO SCENU". jutarnji.hr. Retrieved July 14, 2017.
  6. http://www.facebook.com/home.php?#/photo.php?pid=3157364&id=508133997 [user-generated source]
  7. "Justin Sterling" Archived October 21, 2006, at the Wayback Machine page about the director at lukeford.com
  8. "At Home with Jenna Jameson: Off Camera, Cashmere and Crosses" by Dinitia Smith, The New York Times, April 15, 2004
  9. "Playboy gets more hardcore with new acquisition", by William Spain, MarketWatch, June 22, 2006
  10. "AdultFYI - Jay Grdina's Thoughts on "Dating Down"; He's Now Operating Celebrity Site Kikster.com". Archived from the original on September 29, 2011. Retrieved July 5, 2011.
  11. "NoHo Sees Hangover Defense Sales at $100 Million". Bloomberg.
  12. http://classic.cnbc.com/id/15840232?video=3000028243&play=1 [permanent dead link]
  13. "Jay Grdina, NoHo". CNBC. Retrieved July 14, 2017.
  14. Powell, Brian. "Jenna Jameson's husband accused of assault". East Valley Tribune. Retrieved July 14, 2017.
  15. "Jenna Jameson files for divorce", United Press International, December 12, 2006
  16. "Jenna Jameson 'a devout Catholic' and pregnant too - Monsters and Critics". www.monstersandcritics.com. Archived from the original on June 29, 2013. Retrieved February 2, 2022.
  17. "Club Jenna exec shares tips on being a good PV neighbor". The Arizona Republic. Retrieved July 14, 2017.
  18. "AVN Awards – 1997". RAME. Archived from the original on September 24, 2015. Retrieved March 3, 2015.
  19. Dirty Bob (September 21, 2004). "Winners of the Nightmoves Entertainment Awards Announced". AVN. Retrieved March 3, 2015.
  20. Chip Baker (April 27, 2005). "Jameson, Sterling Earn AFW Honors". AVN. Retrieved March 3, 2015.
  21. "2005 AVN Awards Show Winners Announced". AVN. January 8, 2005. Retrieved March 3, 2015.
  22. "2007 AVN Award Winners Announced". AVN. January 14, 2007. Retrieved March 3, 2015.




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