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Alexander IRL is a 2017 American teen comedy-drama web film directed by K. Asher Levin and written by Brandon Cohen. It stars Nathan Kress, Brent Rivera, Ryan Newman, Bo Mitchell, and Marcus Scribner. Produced by Rob Fishman, Levin, and Rivera, it follows a socially enclosed trio named Alexander Finn, Darius, and Stuart (Rivera, Mitchell and Scribner) trying to form their own alter ego by throwing a party and as Alex's brother EJ (Kress) begs him to make an app prototype involving his party. The latter word of the title is an Internet acronym for 'in real life'.

Alexander IRL
Promotional poster
Directed by	K. Asher Levin
Screenplay by	Brandon Cohen
Produced by	Rob Fishman Brent Rivera K. Asher Levin
Starring	Nathan Kress Brent Rivera Ryan Newman Bo Mitchell Marcus Scribner
Cinematography	Alexander Bergman
Edited by	Khalie Anderson
Music by	Taylor Locke Tim Sommer
Production company	Blessedly Silent Films
Distributed by	YouTube Red
Release date	January 11, 2017
Running time	86 minutes
Country	United States
Languages	English Spanish

The film was announced in July 2016, with filming occurring shortly after. Internet personalities like Rivera were cast to increase viewership of the film, primarily targeting teenagers. Coming-of-age films acted as creative inspirations. The cast expressed fun on set, though were frustrated at the set schedule, having only done impromptu YouTube videos prior. With technology being a recurring motif in the film, production gained partnership with the companies like General Electric, as part of an effort to increase awareness on the industrial internet of things.

After a month of delay Alexander IRL was released on YouTube Red on January 11, 2017, upon acquisition in November 2016. It was also released on several video on demand platforms. Reviews were divided on its screenplay and the film's purpose: while the premise was deemed good and there was assurance that teenagers will enjoy the film, the plot and themes came off at times as contradictory and ineffective.

Plot

Alexander Finn is a high school student, sticking with friends Darius and Stuart, never socializing with others. Alex has a crush on a girl named Lo, whom popular student Cole Winnard has a crush on too. One day, multimedia teacher Mr. Eskin announces a presentation project, with the theme 'you.' Alex also has a big brother named EJ, who works at a venture company that is participating in an innovation challenge to make an app using General Electric's cloud to enhance everyday lives. EJ keeps encouraging colleague Ellie to use his ideas, wanting to be the next Mark Zuckerberg.[1]

One day, while Alex and EJ's parents go on a honeymoon out of town, Stu encourages Alex to impress Lo by throwing a party, so that he can give a good impression of himself in his presentation. Meanwhile, Ellie accepts one of EJ's ideas that prevents phone addiction and climate change, and tells EJ to submit the prototype on Thursday. After he and Alex get scammed on Craigslist, Alex reveals to EJ about their plan and agrees on a quid pro quo, so EJ asks Alex to create the prototype. He also wants the party comers to install it and turn their phones off as a test run. After failed marketing attempts by EJ's party organizer friend Nine, EJ invites students directly, and the party becomes trending on Twitter. The prototype, Coud Maximizer 2.0, is finished and accepted. With the tweets, the trio becomes popular.

The party is thrown, and everyone agrees on the phone rule. EJ invites colleague Owen Reed, Ellie, and envious colleague Jonathan to the party. Due to the boisterous mood of the party, Cole, who was known for organizing parties, lost his social rank. As a revenge, he gaslights Lo by revealing the mission behind the party after he eavesdropped Darius slamming Alex and EJ for telling himself to just monitor the comers' devices, a job he says is boring. Jonathan secretly calls the cops for underage drinking. After a chaotic raid, EJ and Owen are arrested but released the next day. Lo dumps Alex.

Mr. Eskin tells the class that the presentation is tomorrow, and Alex quickly makes it. As part of his presentation, he apologizes to everyone mad at him for his ego, and realizing that pretending to be others does not make him look better. EJ then appears on stage, announcing the app: IRL (Internet acronym for 'in real life'). After the presentation, Mr. Eskin, Nine, and EJ teams up as the founding fathers of IRL. Lo and Alex reconcile, and they, Darius, and Stu become friends.

Cast

• Brent Rivera as Alexander Finn
• Nathan Kress as EJ
• Bo Mitchell as Stuart
• Marcus Scribner as Darius
• Ryan Newman as Lo
• Sarah Gilman as Jamie, Lo's friend
• James Eckhouse as Arthur, Alex and EJ's dad
• Melanie Chartoff as Maurine, Alex and EJ's mom
• Simon Rex as Owen Reed
• Ryan Pinkston as Jonathan
• Jason Nash as Mr. Eskin
• Brennen Taylor as Cole Winnard
• Kevin Iso as Nine

Production

On July 20, 2016, Dave McNary of Variety announced that Kress and Rivera, both being internet personalities, would be starring in an independent teen comedy film titled Alexander IRL, which would start shooting the same week of publication in Los Angeles.[1] K. Asher Levin, the film's director, adapted a screenplay by Brandon Cohen. Rob Fishman, Levin and Rivera become the film's producers. The production team said that they will also be partnering with GE and startups BarkBox, Jack Threads, and Warby Parker.[1] In an interview with director of innovation San Olstein, he said that the film is experimental to GE, and that it makes the industrial internet [of things] more relatable to a much younger segment than they usually reach out to. They were introduced to the film's synopsis by Fishman.[2]

In order to gain audiences, Levin explained that "The idea was to bring someone like Brent, who has such an incredible reach with people 12-18 and above, to get them to watch one of these movies. Brent allowed us to have a whole captive audience." Levin cited classic teen coming-of-age films, John Hughes' films like American Graffiti (1973), and Dazed and Confused (1993) as influences on the film's narrative, whose theme is "about how young people today are so glued to their phones and to social media," that they start to form their alter ego. The first feature film he stars in, Rivera faced various pressures, most notably on the schedules and to show up on set, something he doesn't need to be concerned of when making online videos.[3] Rivera reflected on the friendship between all the cast and crew members, that the film's production was like "a big hangout ses[sion]."[4]

In an interview, Rivera and Scribner expressed relatability with the characters they portray. Rivera says he is similar to Alex, an enclosed teenager excessively sticking to his phone, with a narrow social circle. "I think what Alex did [i]s break out of his shell, [and] I get that to a point." However, he stated that the later actions his character does in the film is "not something I would really do." He said that the scene where Alex kisses Lo is his favorite scene to act on. Meanwhile, Scribner reflected on the nerdy traits Darius has. However he said, "I think that's where the similarities kind of taper off, because Darius does not like to have fun. I like to have a bit of fun from time to time." Scribner said that the entire part scene is his favorite part of the film.[4]

Release

On November 18, McNary learned exclusively that the film will be posted on YouTube Red on December 14. Levin states that they're "thrilled that YouTube Red Originals shares our vision of bringing back the teen films that our generation grew up on."[5] The teaser was posted on July 25, 2016, just six days after the Variety announcement, on a channel called Alexander IRL.[6] It features a sliding shot of the three main characters showing off at their school corridor, with the song "We're on Fire" by Airplane Man.[7] The official trailer was then posted on Brent's channel on January 5. There, it is stated to be released on January 11, which contradicts Variety's statement.[8]

A website for the film was made, with the film able to be watched with charge. It is also available on various video on demand platforms, including Amazon Prime Video,[9] Google Play,[10] Roku,[2] Vudu,[11] as well as iTunes, the latter being the only service to release the film in 4K resolution.[12]

Reception

Brian Castello of Common Sense Media gave the film a 1 out of 5 stars, stating that "While the movie tries to make a perhaps satirical comment on how teens in particular live more through their smartphones than they do 'IRL,' this message gets muddied in what amounts to an incoherent story and unfunny comedy." He pointed the lack of a coherent storyline and "a single 'LOL' moment." He opined that YouTube Red "is determined to put out the worst movies they possibly can, and with this one they keep this trend going." Saying that it is "amateur filmmaking at its absolute worst," Castello thought, "the movie's themes contradict and double-back on themselves so much, it no longer remotely matters what the overall point is, assuming there even is a point."[13]

In another side, Brandchannel wrote that "projects like Alexander IRL are quietly redefining how movies go from idea to audience." It noted that the film is more targeted towards audiences of the young demographic, "whose lives intermingle streaming scripted material with Hollywood films and social-generated content", rather than the old.[2]

References

External links

• Alexander IRL on YouTube (subscription required)
• Alexander IRL at IMDb
• Archived official website

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