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It Pays to Advertise is a 1919 American silent drama film directed by Donald Crisp and written by Elmer Blaney Harris based upon a play of the same name by Roi Cooper Megrue and Walter C. Hackett. The film stars Bryant Washburn, Lois Wilson, Frank Currier, Walter Hiers, Clarence Geldart, and Julia Faye. The film was released on November 23, 1919, by Paramount Pictures.[1][2] It is not known whether the film currently survives,[3] and it may be a lost film.[4]
| It Pays to Advertise | |
|---|---|
 Lois Wilson (center) and Bryant Washburn in It Pays to Advertise | |
| Directed by | Donald Crisp |
| Screenplay by | Elmer Blaney Harris |
| Based on | It Pays to Advertise by Roi Cooper Megrue and Walter C. Hackett |
| Produced by | Jesse L. Lasky |
| Starring | Bryant Washburn Lois Wilson Frank Currier Walter Hiers Clarence Geldart Julia Faye |
| Cinematography | Charles Edgar Schoenbaum |
Production company | Famous Players-Lasky Corporation |
| Distributed by | Paramount Pictures |
Release date |
|
Running time | 50 minutes |
| Country | United States |
| Language | Silent (English intertitles) |
The film was remade in 1931.
Plot
As described in a film magazine,[5] Rodney Martin (Washburn) graduates from college with a splendid education and is surprised to find himself absolutely unprepared for a business career. However, business strangely attracts him, possible because of Mary Grayson (Wilson), his father's secretary, whom he thinks is the most proper thing in women. Since she is a businesswoman, he reasons that he must prove himself a business man. He decks out an office before he decides what line of business he will follow. A friend suggests the soap business. He straight away begins an advertising campaign that works wonders. However, the bills, when they arrive, overcome him and he faces disaster. His father comes to the rescue by appointing him as an advertising man in his organization, so all ends as it should.
Cast
- Bryant Washburn as Rodney Martin
- Lois Wilson as Mary Grayson
- Frank Currier as Cyrus Martin
- Walter Hiers as Ambrose Peale
- Clarence Geldart as House Manager
- Julia Faye as Countess de Beaurien
- Guy Oliver as McChesney
References
- Janiss Garza (2015). "It-Pays-to-Advertise - Trailer - Cast - Showtimes - NYTimes.com". Movies & TV Dept. The New York Times. Baseline & All Movie Guide. Archived from the original on 22 June 2015. Retrieved 17 January 2015.
- "It Pays to Advertise". afi.com. Retrieved 17 January 2015.
- Progressive Silent Film List: It Pays to Advertise at silentera.com
- The Library of Congress American Silent Feature Film Survival Catalog: It Pays to Advertise
- "Reviews: It Pays to Advertise". Exhibitors Herald. New York City: Exhibitors Herald Company. 9 (24): 81. December 6, 1919.
External links
- It Pays to Advertise at IMDb
- synopsis at AllMovie
- Film stills at www.silentfilmstillarchive.com
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