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It Pays to Advertise or simply Advertise! (Swedish: Annonsera!) is a 1936 Swedish comedy film directed by Anders Henrikson and starring Thor Modéen, Håkan Westergren and Birgit Tengroth.[1] It was shot at the Råsunda Studios in Stockholm. The film's sets were designed by the art director Arne Åkermark. It is inspired by the 1914 Broadway play It Pays to Advertise by Roi Cooper Megrue and Walter C. Hackett, previously adapted into the 1931 film of same title starring Carole Lombard.

It Pays to Advertise
Directed by	Anders Henrikson
Written by	Torsten Lundqvist Börje Larsson
Based on	It Pays to Advertise by Roi Cooper Megrue and Walter C. Hackett
Produced by	Stellan Claësson
Starring	Thor Modéen Håkan Westergren Birgit Tengroth
Cinematography	Martin Bodin
Edited by	Rolf Husberg
Music by	Eric Bengtson
Production company	Fribergs Filmbyrå
Distributed by	Fribergs Filmbyrå
Release date	19 August 1936
Running time	76 minutes
Country	Sweden
Language	Swedish

Synopsis

The son of a soap tycoon is so reckless with money and living a life of luxury that his father cuts him off financially. With a small amount of money, encouraged by his father's secretary, establishes his own competing soap-manufacturing business which relies heavily on a strong advertising campaign.

Cast

• Thor Modéen as Soap Director Miller
• Håkan Westergren as Henry Miller
• Åke Söderblom as Ambrosius Bergman
• Birgit Tengroth as Mary Lind, Secretary
• Valdemar Dalquist as Oskar Fagerberg
• Anders Henrikson as Adolf Fagerberg
• Eric Abrahamsson as Karlsson
• Sonja Claesson as Berta
• Hartwig Fock as Olsson
• Sven-Eric Gamble as Office Boy
• Eric Gustafson as Director Jönsson
• Jullan Jonsson as Hilma, Cook
• Ingrid Luterkort as Fagerberg's Telephone Operator
• Ka Nerell as Office Girl
• Hjördis Petterson as Miss Berg
• Arnold Sjöstrand as Maître d'
• Ruth Stevens as Eva Zander
• Margit Tirkkonen as Telephone Operator
• Oscar Åberg as Accountant

References

Bibliography

• Wallengren, Ann-Kristin. Welcome Home Mr Swanson: Swedish Emigrants and Swedishness on Film. Nordic Academic Press, 2014.

External links

• It Pays to Advertise at IMDb

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