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The Broken Oath is a 1910 silent short film starring Florence Lawrence, directed by Harry Solter, and produced by Carl Laemmle.[1] It was the first film to marquee the name of an actor, Lawrence,[2] to promote a film.[1]

For the 1977 Hong Kong kung fu film, see Broken Oath.
The Broken Oath
Advertisement in Billboard (1910)
Directed byHarry Solter
Produced byCarl Laemmle
StarringFlorence Lawrence
Production
company
IMP
Release date
1910
Running time
18 minutes
CountryUnited States
LanguageEnglish

Laemmle arranged elaborate publicity for the film, planting a fake news story in newspapers that Lawrence had been killed in a street-car accident. When this was widely picked up by other publications, he published adverts saying that the original story was a lie and that she was starring in a new film to be released shortly (although some adverts misspelt the film title as The Broken Bath).[1][3]


References


  1. Doyle, Jack. "A Star is Born, 1910s". PopHistory.com. Retrieved 21 September 2018.
  2. "Timeline of Greatest Film Milestones and Turning Points in Film History - The Year 1910". Filmsite. Retrieved 21 September 2018.
  3. Boorstin, Daniel (2012). The Image: A Guide to Pseudo-events in America (50th anniversary ed.). Vintage Books. pp. 155–156.



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