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The Hows of Us is a 2018 Philippine romantic comedy-drama film directed by Cathy Garcia-Molina and starring Kathryn Bernardo and Daniel Padilla.[1][2][3] They were recognized as Phenomenal Box Office Stars and was given the Golden Jury Award and honors at the 50th Guillermo Box Office Entertainment Awards and received the Camera Obscura Award for its success worldwide.

The Hows of Us
Theatrical release poster
Directed byCathy Garcia-Molina
Screenplay by
  • Carmi G. Raymundo
  • Crystal S. San Miguel
  • Gillian Ebreo
  • Cathy Garcia-Molina
Story byCathy Garcia-Molina
Produced by
  • Carlo L. Katigbak
  • Olivia M. Lamasan
Starring
CinematographyNoel Teehankee
Edited by
  • Marya Ignacio
  • Rosabelle Bandong
Music byJessie Lasaten
Production
company
ABS-CBN Film Productions
Distributed byStar Cinema
Release date
  • August 29, 2018 (2018-08-29)
Running time
120 minutes
CountryPhilippines
LanguageFilipino
Box office₱810 million

It marked Garcia-Molina's second collaboration with Bernardo and Padilla after the 2014 hit film She's Dating the Gangster. The Hows of Us broke multiple records in the Philippines, including being one of the first locally produced movie to reach ₱600 million in domestic box-office earnings, which it achieved in 20 days.[4] The film grossed at ₱805 million under 50 days after its Philippine release.[5] After its original run, it was shown in three countries in Southeast Asia and grossed US$50,000.00.

Bernardo won the Best Actress award at the 35th PMPC Star Awards for Movies[6] and Entertainment Editors' Choice Awards for Movies.


Synopsis


The film is a story about the young couple Primo (Padilla) and George (Bernardo), who dreams of growing old together. However, as their feelings go deep for each other, they have to deal the struggles of being in a long-term relationship and the harsh reality of life.


Cast


Kathryn Bernardo portrays Georgina "George" Reyes.
Daniel Padilla portrays Primo Alvarez.

Main



Supporting



Release


The Hows of Us premiered on cinemas in the Philippines on August 29, 2018. On September 6, 2018, eight days after the domestic release of The Hows of Us, the film started its international screenings in Brunei, Papua New Guinea, and the United Arab Emirates. On the following day, the film premiered in Canada, Malaysia, and the United States. The film also began screening in Saipan in the Northern Mariana Islands. On September 8 and 9, screenings started in Thailand, United Kingdom, Italy, Spain,

The Hows of Us, started showing in regular cinemas in Vietnam on October 26, 2018.[7] It also had a regular screening in Indonesia in November 2018.[8]


Box office



Domestic

The Hows of Us earned ₱35.9 million on its first day. Five days after, it earned ₱279.5 million, making it the biggest opening weekend of a Filipino film of all time. The film also broke many records in a span of 5 days, such as highest single-day gross for a local film; a staggering ₱82.4 million alone on September 2, 2018,[9] and the highest number of cinemas opened for any local film with 435 on September 2, 2018.[10][11]

As of September 3, 2018, the film gross total earned ₱318 million[12] As of September 7, 2018, the film has grossed ₱404.7 million in just 10 days, breaking the record of A Second Chance which grossed ₱400 million on its 11th day,[13] making it the fastest local non-MMFF film to breached the ₱400M mark.[14] As of September 9, 2018 the movie has grossed a total of ₱505.7 million domestically in just 12 days, making it the fastest local film to breach the ₱500 million mark.[15] After 20 days in still 200 cinemas nationwide, the film has grossed ₱601.2 domestically,[16] beating Gandarrapiddo: The Revenger Squad's ₱571 million[17] It is the first Philippine film to breach the ₱600 million mark domestically.[18][19]

On September 26, 2018, the film's box office gross has reached around ₱650 million.[20]


Foreign

It was announced by Star Cinema's executive Roxy Liquigan on their Victory Party (September 12) that the movie has grossed $1 million in 5 days (September 6–10) of overseas screening.

In North America, The Hows of Us earned $537,000 on its first 3 days.[21] After 10 days, the movie earned a whopping $1.2 million.[22] Movie City News reported that the movie has grossed $1.5M in 17 days of screening in North America.[23] In United Kingdom, the movie earned a record-breaking $30,890 in its first 3 days screening in 3 theaters only.[24] While in Australia, the movie posted a potent $64,340 gross on its first 3 days of screening.[25] Box Office Mojo in UAE reported that the movie earned a record-breaking $369,918 4-day opening gross.[26]

After 2 weeks of showing abroad, The Hows of Us breach the two-million-US-dollar mark ($2.043 million) announced by TFC on Twitter.[27] It is the second film starring Bernardo and Padilla to breach the two-million-US-dollar mark abroad, the first one being their 2015 hit Crazy Beautiful You.

On September 26, 2018, the figure rose to $2.3 million.[20]

The Hows of Us has already made $2.675 million (₱144 million), from overseas screenings.[28]


Accolades


Luna Award

50th Guillermo Mendoza Awards

Film Development Council of the Philippines (FDCP)

5th Inding-Indie Short Film Festival

RAWR Awards 2018

Gawad Pasado 2019 ng Pampelikulang Samahan ng mga Dalubguro

35th PMPC Star Awards for Movies

Entertainment Editors' Choice Awards for Movies (EDDY'S) 2019


References


  1. News, ABS-CBN. "Kathniel, bibida sa 'The Hows Of Us'". {{cite web}}: |last= has generic name (help)
  2. "Tweet Scoop: 'The Hows of Us' is Next Movie of KathNiel with Cathy Garcia. It earned 50 million worldwide". www.fashionpulis.com.
  3. "The hows of us - Banat". philstar.com.
  4. "ABS-CBN, the leading entertainment and media network in the Philippines, is bringing to MIPCOM its record-breaking movie, "The Hows of Us," the highest-grossing Philippine film to date, with gross earnings of over $12 million". Archived from the original on October 17, 2018.{{cite news}}: CS1 maint: unfit URL (link)
  5. https://web.archive.org/web/20181017203156/http://abscbnpr.com/abs-cbn-brings-the-philippines-highest-grossing-movie-to-mipcom/. Archived from the original on October 17, 2018. {{cite news}}: Missing or empty |title= (help)CS1 maint: unfit URL (link)
  6. Rappler.com (3 June 2019). "FULL LIST: Winners, PMPC Star Awards for Movies 2019". Rappler. Retrieved 2019-06-03.
  7. "The Philippines' highest-grossing movie of all time, romance drama "The Hows of Us", will start showing in Vietnam on October 26, 2018".
  8. "Good news! #TheHowsOfUs will have regular screenings in Vietnam and Indonesia soon!". Facebook.
  9. "Star Cinema Executive confirmed P82.4M sunday gross".
  10. "Star Cinema: #TheHowsOfUs opens this Sunday in 435 cinemas nationwide! Walang sawang pasasalamat po sa lahat!".
  11. "(BOX OFFICE) While You Were Sleeping, KathNiel Broke Multiple Box Office Records OF ALL TIME".
  12. "#TVPatrol Kita ng "The Hows of Us", pumalo na sa P318-M as of Sept. 3 | ulat ni @mjfelipe".
  13. "A Second Chance 400M 11 days".
  14. "Box office: 'Box office: 'The Hows of Us' crosses P400-M mark". ABS-CBN News. ABS-CBN Corporation. September 7, 2018. Retrieved September 9, 2018.
  15. "LOOK: 'The Hows of Us' earns P591 million, rockets to Vice Ganda levels". ABS-CBN News. ABS-CBN Corporation. September 13, 2018. Retrieved September 15, 2018.
  16. "P601.1M in 20 days".
  17. "Star Cinema announced that The Revenger Squad is the highest grossing Filipino film of all-time grossing more than ₱571M in 4-week run".
  18. Anarcon, James Patrick (17 September 2018). "The Hows of Us becomes first PH film to reach P600 million mark locally". PEP.ph. Philippine Entertainment Portal, Inc. Retrieved 30 September 2018.
  19. "KATHNIEL'S "THE HOWS OF US" BREACHES ₱600-MILLION MARK IN THE BOX OFFICE".
  20. Valle, Jocelyn. "Victorious KathNiel in pictures". StarStudio. as of September 26—or almost a month after THOU opened in the Philippines on August 29—KathNiel’s biggest movie so far has grossed around P650 million nationwide, plus about $2.3 million from screenings abroad. And it’s still showing!
  21. "Following its record breaking debut last week in the Philippines The Hows of Us posted a potent domestic start of $537,000".
  22. "The Hows Of Us earned a whopping 1.2 Million Dollars in just 10 days of screening in North America".
  23. "THOU has grossed $1.5M in US and Canada".
  24. "The Hows Of Us grossed more than $30K on its opening weekend on UK".
  25. "In Australia, The Hows Of Us earned $63,954 on its 1st 3-days of screening".
  26. "THOU eanred an almost $370K gross in UAE on their opening 4 days".
  27. "$2.043M in gross revenues from Team Abroad".
  28. "ABS-CBN, the leading entertainment and media network in the Philippines, is bringing to MIPCOM its record-breaking movie, "The Hows of Us," the highest-grossing Philippine film to date, with gross earnings totaling over $12 million from domestic and $2.675 million from international". Archived from the original on October 17, 2018.{{cite web}}: CS1 maint: unfit URL (link)
  29. Rappler.com (3 June 2019). "FULL LIST: Winners, PMPC Star Awards for Movies 2019". Rappler. Retrieved 2019-06-03.




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