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Poppin' Fresh, more widely known as the Pillsbury Doughboy, is an advertising mascot for the Pillsbury Company, appearing in many of their commercials. Many commercials from 1965 until 2005 (together with some for GEICO between 2009 and 2017) ended with a human finger poking the Doughboy's belly. The Doughboy responds by giggling when his belly is poked. (Hoo-Hoo!, or earlier on, a slight giggle "tee hee").[1]

Pillsbury Doughboy
First appearance	November 7, 1965[1]
Created by	Rudy Perz
Voiced by	Paul Frees (1965–1986) Jeff Bergman (1986–2013) JoBe Cerny (2013–present)
In-universe information
Full name	Poppin' Fresh
Species	Anthropomorphic dough
Gender	Male
Title	Mascot of Pillsbury Company
Family	See section below

History

The Pillsbury Doughboy was created by Rudolph 'Rudy' Perz, a copywriter for Pillsbury's longtime advertising agency Leo Burnett.[2][3] Perz was sitting in his kitchen in the spring of 1965, under pressure to create an advertising campaign for the Pillsbury's refrigerated dough product line (biscuits, dinner rolls, sweet rolls, and cookies). His copywriter, Carol H. Williams, imagined a living doughboy popping out of a Pillsbury refrigerated dough can and wrote the campaign, "Say Hello to Poppin' Fresh Dough". Williams was inducted into the American Advertising Federation Hall of Fame in 2017.[4]

Character

Originally named "Jonathan Pillsbury," ^{[citation needed]} the dough boy was given a scarf, a chef's hat, and two big blue eyes to distinguish him from the rolls, as well as a blush and a soft, warm chuckle when poked on the belly. The Doughboy was originally designed by Milt Schaffer and brought to life using stop motion clay animation. Today, CGI is used. The first CGI commercial was broadcast in 1992 and was directed by Tim Johnson who at that time was working for PDI, which was owned by DreamWorks Animation.

Animation

Perz originally conceived the Doughboy as an animated figure but changed his mind after seeing a stop motion titling technique used in the opening credits for The Dinah Shore Show. A three-dimensional Doughboy puppet was then created at a cost of $16,000. Voice actor Paul Frees was chosen to be Fresh's voice.[5] Stop-motion animator George Pal was hired to animate him. The first Poppin' Fresh commercials aired in November 1965. Since then, Pillsbury has used Poppin' Fresh in more than 600 commercials for more than fifty of its products. He also appeared in a Mastercard commercial, with the Jolly Green Giant, the Morton Salt Girl, the Vlasic stork, Charlie the Tuna, Mr. Peanut, and Count Chocula, as some of the ten merchandising icons, depicted as having dinner together. He even appears in deleted ads for the Got Milk? company and the Sprint Phone Company, and the GEICO insurance company. He also made a cameo appearance in the 1987 claymation film The Puppetoon Movie.

After Frees' death in 1986, Jeff Bergman took over the role, until 2013.[1] Today, the high-pitched giggles are done by JoBe Cerny.[6]

Pillsbury family

In the 1970s, a Pillsbury Doughboy family was created and sold as dolls individually and in the form of various playsets.[7]

Included in the family are:

• Poppin' Fresh[7]
• Poppie Fresh (a.k.a. Mrs. Poppin' Fresh, Pillsbury Doughgirl). It is debated among collectors as to whether Poppie is Poppin's wife, girlfriend, or sister.[8][7]
• Granpopper and Granmommer (grandparents)[7]
• Popper (boy) and Bun-Bun (baby, girl)[7]
• Flapjack (dog) and Biscuit (cat)[7]
• Uncle Rollie[7]

Trademark conflict

In May 2010, Pillsbury's lawyers served a cease and desist notice to My Dough Girl, LLC., a Salt Lake City, Utah cookie retailer.[9] Some reported that an attorney for General Mills instructed her not to talk to the press.[10]

Cultural references

The Doughboy is a fixture in pop culture and is referenced quite a bit.

The comic strip B.C. had February 18 2021 a hunting scene with Peter poking Doughboy's stomach with a spear, who giggled "Hee hee" instead.[11]

The Stay Puft Marshmallow Man from Ghostbusters was loosely inspired by the Doughboy due to his hypothetical ghost-like appearance.^{[citation needed]}

He is shown in a Mad TV skit from 1995 in the special “Clops” (parody of COPS) being a kitchen worker who loses it and goes on a rampage with a machine gun.

He appeared in a GEICO commercial in 2013 where he gets patted down by the TSA when flying.

He appears in the Family Guy episode "Brian: Portrait of a Dog" when Lois is baking Pillsbury cinnamon buns; Lois flattens him with a rolling pin.

References

External links

• Audio file (MP3 format) of the Doughboy giggling
• Character's official site
• Official history of Poppin' Fresh from General Mills website
• Pillsbury Family

На других языках

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- [en] Pillsbury Doughboy

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[fr] Pillsbury Doughboy

Le Doughboy Pillsbury, connue aussi sous le nom de Poppin' Fresh, ou encore « Bonhomme Pilsbury » au Québec, est une icône de la publicité et la mascotte de la Pillsbury Company, apparaissant dans plusieurs de leurs spots publicitaires. Bien que certains jeunes enfants peuvent le voir comme un lapin, il est un personnage anthropomorphe fait de pâte. De nombreux spots publicitaires, à partir de 1965 jusqu'en 2004 (retour en 2009), le montrent avec un doigt humain lui touchant le ventre, celui-ci rigole alors (Hoo-Hoo!)

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