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Koduri Viswa Vijayendra Prasad is an Indian screenwriter and film director who predominantly works in Telugu cinema.[3] He also worked in a few Hindi, Kannada, and Tamil films. His filmography consists of more than twenty five films as a screenwriter, most of which were commercially successful.[4]

V. Vijayendra Prasad
Prasad in 2019
Member of Parliament, Rajya Sabha
In office
07 July 2022
Preceded byRoopa Ganguly
ConstituencyNominated (Cinema)
Personal details
Born
Koduri Viswa Vijayendra Prasad[1]

1941/1942 (age 80–81)[2]
Kovvur, Madras Presidency, British India (present-day Andhra Pradesh, India)
RelativesS. S. Rajamouli (son)
Occupation
  • Screenwriter
  • film director

His notable work as a screenwriter includes films like the Baahubali series, RRR (2022), Bajrangi Bhaijaan (2015), Manikarnika (2019), Magadheera (2009), and Mersal (2017).[5][6][7][8] In 2011, he directed the Telugu film Rajanna, which won the Nandi Award for Best Feature Film.[9] In 2016, he won the Filmfare Award for Best Story for the film Bajrangi Bhaijaan.[10] His upcoming films include 1770, Sita: The Incarnation, Aparaajitha Ayodhya, Pawan Putra Bhaijaan, and Vikramarkudu 2.[3]

On 6 July 2022, President of India Ram Nath Kovind nominated him as a member of Rajya Sabha, the upper house of Indian Parliament.[11]


Early life


He was born as Koduri Viswa Vijayendra Prasad. He hails from Kovvur near Rajahmundry in Andhra Pradesh. He studied at Sir C.R. Reddy College in Eluru.[4] His elder brother is Siva Shakthi Datta, a lyricist, screenwriter, and a painter.

Prasad's family had lands in Kovvur which were lost when the railways lines went most through them.[12] Then, Prasad moved to Karnataka from Kovvur in 1968. He, along with his elder brother K. V. Sivashankar, bought seven acres of paddy fields in Hirekotikal village of Manvi Taluk in Raichur district. Their family moved back to Kovvur in 1977.[13] He also ventured into various businesses which ended up as losses.[4]


Career


His brother Siva Shakthi Datta's passion for films made Vijayendra Prasad and his family to shift to Madras. Datta assisted a couple of directors for some time and started a film titled Pillanagrovi which was stopped midway due to financial reasons. As his brother was already in the film industry, Prasad started assisting his brother.[4]

Prasad got introduced to K. Raghavendra Rao through Samatha Arts’ Mukherjee who was a friend of his. Raghavendra Rao started giving him and Datta small assignments. They got their first break with Janaki Ramudu (1988) which became successful at the box office.[4][14]

Next, he wrote the film Bangaru Kutumbam (1994) which won the Nandi Award for Best Film.[15] His next film was Bobbili Simham (1994) which was commercially successful and earned Prasad recognition as a screenwriter.[4] He later provided the story for Samarasimha Reddy (1999) which became one of the biggest hits of the time in Telugu cinema.[16]


Personal life


Prasad has two children—a daughter and a son. His son S. S. Rajamouli is a filmmaker. Prasad is uncle to music composers M. M. Keeravani, M. M. Srilekha, and Kalyani Malik. He dropped ‘K’ from his name, K. V. Vijayendra Prasad as he felt it was an indicator of his caste.[17]

Prasad cited the screenwriting duo Salim–Javed (Salim Khan and Javed Akhtar) as a major inspiration on his work, especially their screenplay for Sholay (1975), among other films.[18]

On July 6, 2022, Indian government nominated Prasad to the Rajya Sabha.[11]


Awards



Nandi Awards


Nandi Award for Best Feature Film – Rajanna


Filmfare Awards 2016


Best Story – Bajrangi Bhaijaan


Sony Guild Awards 2016


Best Story – Bajrangi Bhaijaan


The Iconic Trade Achiever of the Year


The Iconic Trade Achiever of the Year – 2015 Award from Indywood Film Market


Filmography



Films



















Director
Film Year
1996Ardhangi
2006Sri Krishna 2006
2011Rajanna
2017 Srivalli
Writer

Television



References


  1. "Meet SS Rajamouli's father, writer V Vijayendra Prasad, who has penned RRR, Baahubali, Bajrangi Bhaijaan". DNA India. Retrieved 6 April 2022.
  2. "'Baahubali' writer V Vijayendra Prasad in talks to pen Aamir Khan's 'Mahabharat'". The Hindu. 13 June 2020. Retrieved 27 May 2021.
  3. "Rajya Sabha nominee K V Vijayendra Prasad is RRR, Bajrangi Bhaijaan screenwriter and SS Rajamouli's dad". Hindustan Times. 6 July 2022. Retrieved 22 August 2022.
  4. Atluri, Sri (10 December 2004). "TC Exclusive: Interview with writer Vijayendra Prasad". Telugucinema.com. Archived from the original on 11 December 2004.
  5. "61st Filmfare Awards 2015 – Live Update". The Times of India.
  6. "Baahubali, Bajrangi Bhaijaan: Meet the Rs 500 crore writer". India Today. 20 July 2015. Retrieved 22 August 2022.
  7. "Salman Khan's Bajrangi Bhaijaan Has a Baahubali Connection". NDTV.com. 20 July 2015. Retrieved 22 August 2022.
  8. "Salman Khan's 'Bajrangi Bhaijaan', SS Rajamouli's 'Baahubali' – a unique connection". The Indian Express. 20 July 2015. Retrieved 22 August 2022.
  9. Small wonder – The Hindu. Thehindu.com (1 January 2012). Retrieved on 2015-10-31.
  10. "Filmfare Awards Winners 2016: Complete list of winners of Filmfare Awards 2016". timesofindia.indiatimes.com. Retrieved 2 July 2021.
  11. Bhandari, Shashwat (6 July 2022). "Celebrated athlete PT Usha, Philanthropist Veerendra Heggade among 4 nominated for Rajya Sabha". India TV. Retrieved 6 July 2022.
  12. Nachaki, Sri (10 December 2004). "TC Exclusive: Interview with writer Vijayendra Prasad". Telugucinema.com. Archived from the original on 11 December 2004.
  13. "Karnataka roots: Baahubali 2 director Rajamouli was born in Raichur". The Times of India. 3 May 2017.
  14. "S. S. Rajamouli Exclusive interview with TC.Com". Telugucinema.com. 22 September 2004. Archived from the original on 6 December 2004.
  15. "నంది అవార్డు విజేతల పరంపర (1964–2008)" [A series of Nandi Award Winners (1964–2008)] (PDF) (in Telugu). Information & Public Relations of Andhra Pradesh. Retrieved 21 August 2020.
  16. "Balakrishna in full-length factionist avatar after long gap?". The Hans India. 15 November 2021.{{cite web}}: CS1 maint: url-status (link)
  17. "Why did Katappa Kill Baahubali?". The Indian Express. 18 March 2018. Retrieved 8 July 2022. Very early in his career, he dropped ‘K’ from his name, KV Vijayendra Prasad, because “it was an indicator of my caste”. “The caste system is at the root of most problems our country faces. I want it eradicated but it’s not enough to preach without practising it.”
  18. Singh, Suhani (17 June 2017). "Baahubali writer KV Vijayendra Prasad is going places at 75". India Today. Retrieved 8 May 2022.{{cite web}}: CS1 maint: url-status (link)


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